A New Landmark for Southern Bangladesh

Crowne Plaza Payra

A proposed internationally branded five-star hotel and resort near Payra Sea Port in Kalapara, Patuakhali — designed for business, MICE, premium leisure and project-related stays.

Summary

International hospitality for business and leisure in southern Bangladesh.

Crowne Plaza Payra is a proposed internationally branded five-star hotel and resort development of NPM Payra Hotel & Resorts Ltd., a concern of Marium Group. The project is strategically located near Payra Sea Port in Kalapara, Patuakhali, one of Bangladesh’s emerging maritime, industrial and infrastructure development zones.

The project has been conceived to address the growing demand for internationally managed upscale accommodation, business facilities, meetings and events infrastructure, and leisure hospitality services in southern Bangladesh. Its location near Payra Port, major power and infrastructure projects, industrial developments and the riverfront landscape creates a unique opportunity to serve both business and leisure markets.

The hotel will operate under the globally recognised Crowne Plaza brand of InterContinental Hotels Group (IHG). It is intended to combine international hospitality standards with modern architecture, advanced building systems, strong business and MICE facilities, and resort-style recreational amenities.

The feasibility study concludes that the project has promising market potential, operational feasibility and favourable long-term financial prospects. It identifies growing demand from corporate travellers, port and project-related professionals, domestic and international tourists, families and premium leisure guests.

Mission & Vision

Destination ambition and operating mission.

Mission & Vision

To become the leading internationally branded business and leisure hospitality destination in southern Bangladesh, supporting the economic transformation of the Payra region and establishing Crowne Plaza Payra as a landmark hotel of national and international significance.

Mission & Vision

To deliver world-class accommodation, meetings, dining, recreation and guest services through the globally recognised Crowne Plaza brand, while creating sustainable value for guests, investors, employees, local communities and other stakeholders.

The project’s mission will be achieved through:

  • Internationally consistent service and operating standards.
  • Modern, safe and technology-enabled facilities.
  • Exceptional business, conference, banquet and leisure experiences.
  • Recruitment, training and development of qualified local employees.
  • Responsible environmental and community practices.
  • Long-term financial sustainability and stakeholder value creation.

Sustainability Commitment

ESG and Sustainability Commitment

The report uses the heading “Sustainability Analysis.” For professional presentation, this section should preferably be titled ESG and Sustainability Commitment.

Environmental Commitment

Crowne Plaza Payra intends to integrate sustainability into its design, construction and operations through:

  • Energy-efficient HVAC, lighting and building-management systems.
  • Variable-frequency pumps, energy monitoring and intelligent controls.
  • Environmentally friendly refrigerants.
  • Water conservation, treatment and responsible drainage systems.
  • Condensate-water recovery and efficient water-use management.
  • Waste segregation, recycling and responsible waste disposal.
  • Green roofs, landscaping and vertical greenery.
  • Reduced carbon emissions and consideration of renewable or alternative energy sources.
  • Compliance with applicable environmental regulations and international hotel standards.

Social Commitment

The project aims to contribute positively to the surrounding communities through:

  • Direct and indirect employment generation.
  • Skills development and professional hospitality training.
  • Local procurement of goods and services where commercially feasible.
  • Opportunities for local suppliers, farmers, transport providers and service businesses.
  • Safe, fair and inclusive working conditions.
  • Community engagement and corporate social responsibility activities.
  • Contribution to regional tourism and socio-economic development.

Governance Commitment

The project intends to maintain strong governance through:

  • Compliance with the Bangladesh National Building Code and applicable laws.
  • IHG brand and operational standards.
  • Transparent financial management and reporting.
  • Health, safety, fire-protection and security protocols.
  • Quality-assurance audits and operational reviews.
  • Risk identification, monitoring and mitigation.
  • Responsible stakeholder communication.
The feasibility study also recommends considering internationally recognised sustainability certifications, such as LEED or Green Globe, to strengthen the project’s environmental credentials and market positioning.

Sustainability Commitment

ESG and Sustainability Commitment

The feasibility study found strong demand for upscale accommodation, favourable operating potential and opportunities for cost optimisation and risk mitigation.

Property Description & Facilities

A full-service five-star property concept.

Property Description

The proposed property is designed as a full-service five-star hotel comprising a main hotel building, ancillary structures, landscaped outdoor spaces and a semi-basement or basement level.

The feasibility design provides approximately:

  • 52,160 square metres of above-ground area
  • 8,920 square metres of underground area
  • 35 square metres of ancillary buildings
  • Total construction area of approximately 61,115 square metres
The architectural concept features a modern, streamlined form oriented toward the Galachipa River, with landscaped courtyards, roof gardens, vertical greenery, glass curtain walls and resort-style outdoor spaces. Guest, service and logistics circulation are planned separately to support security and efficient hotel operations.

Room Mix Stated in the Feasibility

Room TypeNumber
Presidential Suite1
Junior Suite21
King Deluxe130
Deluxe Twin129
Executive Suite20
Day Room1
Total302

Main Facilities

Accommodation, business, dining, wellness, retail, operations, technology and safety.

Accommodation

Meetings, Events and Business

Food and Beverage

Leisure and Wellness

Retail and Commercial

Operational and Back-of-House

Technology and Safety

Target Group and Market Trend

Primary target groups stated in the feasibility.

Corporate and Business Travellers

MICE and Events Market

Leisure Travellers

Long-Stay and Project-Based Guests

Market Trend

Demand outlook identified by the feasibility study.

The feasibility study identifies an increasing demand for premium accommodation in the Payra region, particularly from business professionals, corporate travellers and upscale leisure visitors.

The development of Payra Port and associated industrial, power, transport and infrastructure projects is expected to generate accommodation, dining, meeting and long-stay demand.

The report further notes that Bangladesh’s tourism and hospitality sector has significant growth potential. Improvements in infrastructure, transport, branded accommodation and tourism services can support higher domestic and international visitor demand.

Important market trends include:

Business Hotel

Crowne Plaza Payra is therefore positioned to serve as a business hotel supporting the Payra economic zone.

Premium Leisure & Event Destination

Crowne Plaza Payra is positioned as a premium leisure and event destination for southern Bangladesh.